Resources Library by ANA

Connecting with consumers: A new way of plugging in

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}The author presents an original case study to illustrate the potential benefit of improved research design trough empathy and design thinking, The case study shows that, between...

Catalogue: Congress 2016: #WOW

Author: Nikki Lavoie

September 22, 2016

Head or heart

In the world of market research there are few parties who come in for more scrutiny than political pollsters. With so much emotion riding on a clear outcome it is understandable that people pay attention. A large portion of market research...

Catalogue: Congress 2016: #WOW

Author: Alexander Wheatley

Company: Kantar

September 22, 2016

NextGen

There are fascinating differences between emerging economies and developed ones in how people consume news – and for that matter the role news plays in their lives. Understanding these differences will be critical to news organisations in a...

Catalogue: Congress 2016: #WOW

Authors: Kevin Cowan, Santanu Chakrabarti

September 22, 2016

Time is on our side

"How Much Time Have We Got?" is an important presentation for:-Brands who want more of consumers' time but aren't sure how to get it;-Research practitioners who want to go from lots of data to a punchy deliverable, building key stats and analysis...

Catalogue: Congress 2016: #WOW

Authors: Ian Wright, David Benabo

Company: Tapestry

September 22, 2016

A quantum leap for the research industry

Ascription is a data science method which we have adopted to cut long questionnaires for mobile surveys, shorten the length and decrease the cost of large tracking desktop surveys. Using proprietary mathematical and statistical algorithms, responses...

Catalogue: Congress 2016: #WOW

Authors: Steve Wigmore, Martin Dimov

Company: Kantar

September 22, 2016

Getting closer to in the moment insights generation

Researchers are looking for new ways to understand online consumer behaviour. Evidence already exists that survey based data collection combined with passive data collection helps to generate the full picture of online consumer behaviour....

Catalogue: Congress 2016: #WOW

Authors: Carlos Ochoa, Melanie Revilla, Daan Versteeg

Company: Netquest

September 22, 2016

The new norm for understanding retail behaviour of mobile-centric consumers

The marketing buzz about mobile-first is driven by the change mobile devices created with consumers, disrupting the rules of engagement. Marketers are challenged with testing new tactics & finding new ways to engage consumers. Large data sets...

Catalogue: Congress 2016: #WOW

Authors: Maria Domoslawska, Alistair Goodman

Company: Research Now SSI

September 22, 2016

Learning from Lucas

In this presentation Nick will introduce four key mindsets:1.Think like Lucas - use the hero's journey to tell stories2.Think like Sherlock - frame projects as a puzzle3.Think like Punchdrunk - create immersive experiences4.Think like Mad Men -...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Nick Coates, Richard Drury

June 15, 2016

ESOMAR data protection checklist (Spanish)

The purpose of this document is to provide researchers, especially those working in smaller organisations that might not have extensive resources or experience in data protection requirements ,with general guidance on their responsibilities within a...

Catalogue: ESOMAR Codes And Guidelines

Author: ESOMAR B.V.

June 15, 2016